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sustainable design

April 21, 2014
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Sustainable design is rapidly becoming one of the most important buzz words in the design and architecture industry. People eagerly seek out sustainable design as one of their priorities in a building material, blueprint or architecture firm. In many cases a developer or individual customer is willing to pay a premium for a green design, and it becomes a selling point for developments themselves as well as for the firm who designs it. But not that long ago green design was a fringe consideration at the edge of the field. What happened to make such a change?

It’s important to understand the history of sustainable design. Although many pre-modern styles of building, including vinyl and rubber flooring, could be said to be sustainable, there was no benchmark. Buildings were made of local materials, many renewable, but whether they held heat efficiently and performed other functions with efficiency varied widely. There was no real concept of building sustainably until modern materials and standards came into being.

As the industrial era continued, the effects of changing away from a traditional way of life came under scrutiny. Early on, questions were raised about the health, safety and happiness of people who lived an industrial way of life instead of the traditional agrarian way of living. Only in the mid 20th century did we start to see a growing concern about the effect of modern development on nature itself.

This was really the birthplace of theories of sustainable design, but they were slow to catch on. This is due in large part not to a lack of education – the facts of environmental damage were well-known by the 1950s through 1970s – but a lack of credibility. Most people couldn’t see the direct effect of their actions on the environment. If faraway rainforests were burnt, or whales hunted to extinction, that remained a distant fact that was hard to connect to an individual’s own driving habits, pesticide use or home building materials.

People often point to the lower cost of green materials as a major cause of the popularity of sustainable design nowadays. This is undoubtedly a factor, but the real reason the green movement finally took off after 40 years is that it’s become personal. When people can feel that the temperatures are warmer than they used to be, and that the storms are fiercer, they start to look for solutions. The fact that sustainable design can also help them save money long-term on energy costs represents a similar motivation. When environmental damage becomes a problem in people’s individual lives, they start to prioritize finding a solution.

It’s this practical consideration and personal connection that has so many people interested in investing in sustainable design, and any developer who appeals to those motives will find a strong base of customers viagra kaufen nachnahme.

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